The Organic Food industry has been one of the fastest growing market segments across the planet for the past 5 years. People are catching on about the fact that toxic chemicals and fertilisers don’t taste great, and that they and artificial colours, flavours and preservatives can’t possibly be good for your long term health and well-being.

Certainly what we have observed is that one of the biggest leaps into organics begins when people begin the journey of parenthood. At that point the enormity of the fragility of life suddenly kicks in. The urge to protect and preserve and do our best for the small person we are now responsible for is overwhelming. Its a game changer.

And we are now seeing translation of this appreciation to organic fibres, fabrics and garments. Not only do they feel beautiful to wear, regular feedback from people reports vast reductions in skin conditions, and increased breathability and comfort.

I would like to think that we as humanity are emerging from the chrysalises of self-centredom, to understand that organic farming methods lead to better health and well-being outcomes not only for the consumer end of the chain, but that it is critical to respecting the health and well being of all those involved in those products along the entire supply chain, and ultimately to the sustainability of our planet.

At the beginning of that journey of understanding is raising awareness about the source of garments; and that the life of a cotton garment begins in a cotton field, and that as a crop, cotton is one of the thirstiest crops on the planet, for one of our most scarce resources; water. As one of the driest continents Australia is not suited to the farming of cotton. Countries such as India are well suited, and specifically, organic cotton. There, organic cotton is rain-fed by the monsoonal rains, the largest rain event on earth, and is handpicked for even less impact on the earth.

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